Consumers expect their favorite brands to give them the experience they want. It requires brands to focus on personalizing content and delivering when customers are ready to receive it. For many, this can be resource-intensive and expensive. 

Not so, says this thought leadership paper from Adobe. It highlights how brands with advanced content management and a cloud-based, digital foundation can drive amazing experiences. It can also help them to reach 1.7 times higher customer retention rates. The best part of it is that you do not have to be a big brand with a large budget to achieve it.