The Evolution of Modern Digital Teams


Brands are looking to build teams that go beyond what IT and marketing teams can provide. This is driving the creation of digital teams that bridge the gaps. This thought leadership paper from Adobe, produced with research firm Lenati, offers a unique look at the organizational structure, job functions, attitudes, and barriers for creating a strong digital team.

Key topics covered include:

  • The changing digital landscape
  • Digital leadership and the decline of the CDO role
  • Deconstructing the digital team
  • Moving your digital transformation goals forward
  • Digital patch, jump and evolution
  • Sustaining digital transformation




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