The Evolution of Modern Digital Teams
Customers are looking for experiences, not products. As a result, brands are looking to build teams that go beyond what IT and marketing teams can provide. This is driving the creation of digital teams that bridge the gaps.
This thought leadership paper from Adobe looks at what these digital teams, their roles, and various functions. Produced together with research firm Lenati, it offers a unique look at the organizational structure, job functions, attitudes, and barriers for creating a strong digital team.
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