Finding the Elusive Customer 360-Degree View


Every company wants a holistic view of the customers. Master data management (MDM) can help. But being successful with MDM requires the right technology partner and an organization's will to rethink the way it manages customer data. 

This eGuide, created in partnership with Informatica, offers insights and guidelines, and looks at:

  • Why MDM success requires organizations to be realistic about their data
  • What CDOs need to know about meaningful insights
  • How UnionBank got closer with their customers with MDM
  • An analyst's take on why MDM success has less to do with technology

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