Good e-commerce experiences should be convenient, secure, and attractive. It should also be fun. But creating an irresistible experience is not simple as expectations change. This e-book, by Adobe, highlights key features that are now must-haves.

Key topics include:

• The importance of speed, flexibility, and immersive experiences
• The shift toward mobile-first and multichannel convenience
• The rising role of analytics and the insights they deliver
• Why Magento Commerce offers all the essential features