Build Your Business On a Solid Data Foundation
- By Adobe
- April 08, 2021
To be a successful experience business, you need to stay focused on the basics and the key building blocks. One block is data. This whitepaper, which is part of Adobe’s multi-part Experience Essential series, examines the role of data in customer experience management (CXM).
Key topics:
- Understanding data management and key roles within your company.
- Checklists that examine your data maturity
- Key insights and advice on maximizing the data potential