Build Your Business On a Solid Data Foundation


To be a successful experience business, you need to stay focused on the basics and the key building blocks. One block is data. This whitepaper, which is part of Adobe’s multi-part Experience Essential series, examines the role of data in customer experience management (CXM). 

Key topics: 

  • Understanding data management and key roles within your company.
  • Checklists that examine your data maturity
  • Key insights and advice on maximizing the data potential

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