How Bad Customer Data Is Killing B2B Sales
- By Tamr
- April 21, 2021
Data-driven selling took on a new meeting after the pandemic. Gartner predicts that 60% of companies will transition from experience- and intuition-based selling by 2025. What is standing in the way is bad data quality.
In this Tamr whitepaper, you will learn:
- Three customer data issues killing sales
- The value of machine learning for master customer data
- Success stories from Littelfuse and Santander