ROI of Customer Experience in 2021
- By Qualtrics
- October 24, 2021
We know that very good CX can improve loyalty, improve sales and revenue. It also provides a vital brand differentiator in today’s crowded online market. But the same is true in reverse: bad CX can damage customer relationships, unwind loyalty relationships, and reduce sales.
This Qualtrics XM Institute whitepaper offers a quantitative look at the role of CX. It provides concrete numbers and looks to calculate the ROI of CX in 2021.
Download to learn:
- How CX impacts trust
- The role of CX in advocacy
- How CX can drive loyalty and better spending
- Maximizing the CX ROI