ROI of Customer Experience in 2021

We know that very good CX can improve loyalty, improve sales and revenue. It also provides a vital brand differentiator in today’s crowded online market. But the same is true in reverse: bad CX can damage customer relationships, unwind loyalty relationships, and reduce sales.

This Qualtrics XM Institute whitepaper offers a quantitative look at the role of CX. It provides concrete numbers and looks to calculate the ROI of CX in 2021.

Download to learn:

  • How CX impacts trust
  • The role of CX in advocacy
  • How CX can drive loyalty and better spending
  • Maximizing the CX ROI

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