CX professionals have challenges when showing how well their efforts produced results. And when their projects fail, their funding dries up.
In this Forrester whitepaper, the firm advises creating business cases for CX initiatives, especially large-scale ones. The suggested ROI model can help you argue for transformation and offer a one-sentence business case to win support.

Download this whitepaper to:

• Master the one-sentence business case. 
• Avoid the mistake CX professionals routinely make when asking for funding
• Select CX initiatives with maximum financial impacts
• Build an effective ROI model
• Determine both low- and high-case financial results