Taste the Feeling: A Coca-Cola Analytics Case Study

Mention Coca-Cola, and you think about the thirst-quenching fizzy drinks that populate supermarket shelves. But ensuring that there is a Coke or one of the company’s many other brands near you is a significant data science challenge.

Download this case study to learn how Coca-Cola uses Alteryx to ensure over 1.9 billion of its beverages are available at the right places. You will also learn how analytics helps the global beverage giant get a feel for their diverse customers’ changing tastes.

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