A CDO’s Guide To Customer Intelligence

The role of the chief data officer (CDO) has evolved significantly. Although the job is only a decade old, today’s CDOs take on a broader range of goals and objectives. But the primary mission remains the same, i.e., translate business requirements into the best approach to deliver high-quality, governed data to the business.

This eGuide, created by Informatica, takes a deep dive into how CDOs are achieving their objectives, particularly when creating customer intelligence. It also looks at how business demands for customer data has grown and what strategies CDOs are employing to meet these. Download the eGuide to learn:

  • The value of the Chief Data Officer
  • Customer intelligence
  • Evolving demands on customer data
  • Four components of customer intelligence
  • Getting buy-in and getting started

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