Innovation has become a critical business goal. And trusted data is playing a significant role in accelerating it. But that’s often challenging in today’s organizations where data is scattered across company systems and processes. Keeping data quality high and gaining a complete view of business insights has become a complex and expensive affair.

These are the reasons why companies are looking to build an effective master data strategy. This Informatica whitepaper looks at what this strategy looks like and key components that chief data officers need to consider. Download to learn:

• Understanding the link between business outcomes and data quality
• Using data to speed up product and service delivery
• How advanced analytics can accelerate customer growth
• Deriving more value from mergers and acquisitions
• Leverage master data to empower your entire company