The business reasons behind customer experience are clear: it can drive revenues and unearth new opportunities. But when many companies looked to centralize their customer data sets to get a better view, they ended up fragmenting them. The reason lies with each department creating their version of a Single Customer View (SCV).

This Informatica eGuide looks at what went wrong. It looks at common gaps and holes in CX data strategies and highlights critical solutions and approaches to plug them. Download this eGuide to learn:

• Starting a proper CX data strategy with business needs
• Choosing the data capabilities you need to enable the strategy
• A programmatic approach to creating such a strategy
• The role of change management and measurements
• Informatica’s Customer Data Strategy Framework