It’s clear that consumers are going digital in droves, and Hong Kong is no different. However, creating and scaling personalized experiences — a key ask by local consumers — can be difficult. It’s not about strategy; personalization at scale is essentially an execution challenge.
Download this CDOTrends thought leadership article, sponsored by Adobe, to learn how Hong Kong companies can scale personalization successfully. You will learn:
- What makes personalization at scale difficult
- Creating a 360-view of customers
- Developing content for the moment
- The need to test and optimize constantly
- Motivating people to a new way of working