The New Normal for Hong Kong Consumers

It’s clear that consumers are going digital in droves, and Hong Kong is no different. However, creating and scaling personalized experiences — a key ask by local consumers — can be difficult. It’s not about strategy; personalization at scale is essentially an execution challenge.

Download this CDOTrends thought leadership article, sponsored by Adobe, to learn how Hong Kong companies can scale personalization successfully. You will learn:

  • What makes personalization at scale difficult
  • Creating a 360-view of customers
  • Developing content for the moment
  • The need to test and optimize constantly
  • Motivating people to a new way of working

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