It’s not the tools nor the processes. Companies' most significant challenge in their data journey is building the right culture. The right one can embrace data-driven decisions, adopt new tools and maximize the data potential of companies.

Download this mini-eGuide, created by CDOTrends with Microsoft, and discover best practices in building the right data culture. You will also find potential foundational steps, lessons from Microsoft’s own data culture building journey, and potential pitfalls to avoid.