Fortunately, marketers now have AI-powered tools to keep pace with these shifts. However, many have yet to employ them effectively. IBV research reveals the majority of marketing departments have not moved beyond the AI evaluation stage, and fewer than one in five has implemented AI in any one particular core process. Download this report to learn how to deploy AI as part of a comprehensive digital strategy so CMOs and their teams can operate at the velocity of today’s marketplace demands, giving marketers the freedom to focus on the work that matters most.