Improving CX through digital means is not a hollow promise for Experience Leaders. They are investing their money, talent, and time to transform their organizations. IBM research indicates that their performance outshines the other organizations.

Organizations’ willingness to make the necessary ongoing investments in essential technologies and tools, such as DXPs, is one way Experience Leaders signal the extent of their commitment to improving customer centricity. Download this report to learn how you can optimize your DXP capabilities.