The consumer migration to digital, spurred by the pandemic, is here to stay. As a result, consumers are now “omni-shoppers”, using physical and digital channels interchangeably. This makes digital engagement a complex undertaking for many retailers.

This Genesys eBook looks at how to get digital engagement right. It looks at the five essential phases and offers a reference for those already on the journey. For those starting, it also provides valuable starting points and advice on how to optimizeyour current strategy.