Our Personalization at Scale study shows why personal connections matter. We commissioned Forrester Consulting to learn more about the current state of personalized customer experiences and how you can scale to deliver personalized experiences to each customer you serve. We surveyed thousands of B2C and B2B customers and business leaders to bring you these new insights. Forrester's research shows what businesses must consider when creating a hyper personalization strategy, including:

• What is personalization at scale and what value does it bring to customers and businesses?
• What obstacles commonly stand in the way of success?
• Which capabilities are crucial for continuous personalization at scale strategies?
• What are the most critical success factors to making personalization at scale happen today and in the future?