Pure Storage

The Economic Benefits of Pure Storage in Virtualized Environments

  • By Enterprise Strategy Group
  • June 03, 2025

The virtualization arena's a mess of shifting licenses and vendor lock-ins, just as you're being hammered to deliver AI-readiness and cloud-like agility. The data doesn't lie: 51% are chasing all-flash for performance, 50% for future-proofing, and 42% for better resource utilization. If your current setup feels more like a boat anchor than a speedboat, it’s time for a hard look at the underlying architecture.

This Enterprise Strategy Group whitepaper takes a deep dive into how Pure Storage is surgically extracting cost and complexity from virtualized environments. We're talking a validated TCO reduction of up to 42% compared to other external storage, and a massive 45%-62% TCO cut versus commercial vSAN deployments. Download this report and learn the path to a saner, more powerful, and economically sound virtualization future.

Key takeaways:

  • Radical TCO annihilation: Achieve validated TCO reductions of up to 42% against alternative external storage systems and 45%-62% lower TCO compared to commercial vSAN deployments.
  • Agility unleashed: Decouple storage and compute to consolidate workloads, simplify scaling, and accelerate application modernization. One customer 2x-ed their test/dev VM provisioning speed.
  • Operational efficiency, multiplied: Crush management complexity with advanced automation and deep VMware integration. Customers report cutting routine virtualization storage tasks by over 80%.
  • Bulletproof business outcomes: Minimize downtime (customers cite zero storage-related downtime ) and boost performance with reliable all-flash. Significantly cut power and footprint.
  • Simplified command and control: A unified architecture and single control plane streamline management, security, and data protection across all environments, reducing administrative complexity by 62%.
  • Evergreen architecture = no more forklifts: Non-disruptive upgrades for controllers and tech mean you're always modern without the migration migraines. Controller upgrades? Done in a weekend, not 14 months.
  • Maximized storage efficiency: Expect 1.4x to 2.6x greater efficiency than other all-flash/hybrid solutions, with VM data reduction rates hitting 4:1 to 6:1.

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