Kakao Pay Builds a Sustainable Data Center With Pure Storage
- By Pure Storage
- June 03, 2025
South Korea's fintech giant, Kakao Pay, faced an explosion in contactless payment demand during the pandemic, pushing its 2PB database to the brink. The challenge? How to scale capacity and ensure rock-solid service stability while simultaneously shrinking their carbon footprint and power consumption. It needed a fundamental rethink of their data center's efficiency and environmental impact.
Dive into this case study to discover how Kakao Pay collaborated with Pure Storage to create a hyper-efficient, sustainable data infrastructure. Learn firsthand how they leveraged all-flash storage to meet surging transaction volumes and drastically cut energy use and achieve significant operational gains.
Download to learn:
- Radical power & space savings: Witness a staggering 75% slash in power consumption and a 92% reduction in rack space. Imagine shrinking 334RU and 39,294W down to just 24RU and 9,952W for 2PB of data.
- Blazing fast operations: See data migration times plummet by 91%, from 12 hours to under an hour. Database recovery? Down from 12 hours to a mere 3.
- Unbreakable availability: Learn how they achieved up to 99.9999% availability, with zero disruptions from storage issues since implementation.
- Eco-friendly scalability: Discover how they cut CO2 emissions from an estimated 202 tons to 41 tons annually — the equivalent of planting 3,884 trees over a decade.
- Efficiency unleashed: Understand how 6:1 data reduction through smart technologies maximized cost efficiency and reduced storage needs by 83%. Scale database capacity in hours, not weeks — a 99.7% decrease in time.