Software and comprehensive fraud solution company, Celebrus has announced the launch of an upgrade to their advanced technology suite. According to the company, Celebrus 9.6 is a pioneering innovation in the market that solves the cross-domain gap in data. The solution allows visitors to navigate between domains while simultaneously keeping unified data and context sessions under a parent company.
“It has never been more important and difficult to maintain a single customer view across your digital presence in a compliant manner. Other vendors will claim they can provide value here, but they are not being honest with their customers. Celebrus has delivered on a promise in the market that no one else can,” said Bill Bruno, chief executive officer of parent company D4t4 Solutions.
Bruno also emphasized that their team's innovative technology can address cross-domain data continuity while remaining fully compliant, which is advantageous for various businesses in handling the difficulty of building a comprehensive customer profile and understanding intent.
For example, a parent company may offer multiple services, such as car loans, mortgages, savings accounts, or investment options under different domains. The company claims that Celebrus answers the problem of linking user identities and actions covering all sectors without jeopardizing or violating privacy and compliance standards.
Some beneficiaries of this feature are the banking and financial sectors, as well as insurance, healthcare, retail, and travel. The company says that server administration, users, and systems management are reduced with this solution. Meanwhile, administrative inconsistencies decreased significantly.
The latest upgrade completes Celebrus Customer Data Platform’s Celebrus Identity Graph and Fraud Data Platform providing individual identity to capture journey data, from personal information to engagement across multiple sessions, platforms, and domains.
Four key areas are also included in the update:
Design and user experience advancements
Globally compliant security
Applications and System activations
Improved data insights and outcomes
Celebrus collects real-time data critical for making crucial business decisions and enhancing customer experiences, as third-party data is outdated and has a long delay. In addition, Celebrus says the solution creates a hyper-personalized single experience for each client based on individual consumer interests and actions.
“We knew there was a huge gap for many data users with third-party cookie deprecation, and we set out to create a solution — something that had not yet been done. I am incredibly proud of the Celebrus technical team’s dedication to innovating a workable solution for businesses,” said chief technology officer Ant Phillips.