Scoring Goals on Sports Fandom With Digital
- By CDOTrends editors
- August 08, 2022
Sports fans always look for the latest news and updates about their favorite teams. Today, with digital transformation, fans expect more immersive and interactive experiences with the teams they support. Whether it’s live-streaming matches, getting player updates via social media, or participating in fantasy leagues, fans want to be a part of the action rather than just passively watching from the sidelines.
Adobe and FC Bayern recently entered a multi-year partnership in revolutionizing personalized online and offline experiences for all their fans. The member-owned football club is using Adobe's technology to foster strong and long-lasting connections with its supporters.
Adobe Experience Cloud and Adobe’s customer data platform will be utilized to create fan profiles to improve engagement, resulting in a more personal relationship with the team. The use of technology at the forefront of sports is not just for social media. This can revolutionize the game-day experience for fans and supporters by providing them new ways to connect with their team.
The platform also allows FC Bayern to be accessible across different platforms, channels, and devices. Real-time notifications are sent automatically, enabling fans to interact with the game events. For instance, fans can celebrate a goal scored via content sent through their channel of preference. Some features include post-match video commentary, game highlights, merchandising discounts, video content, and last-minute ticket availability for fans to access conveniently.
In addition, Adobe Document Cloud and Adobe Acrobat Sign digitize collaboration for the organization and its stakeholders. The document cloud guarantees quick and secure membership sign-ups and player agreement execution while reducing environmental impact.
“Today’s FC Bayern fan is digitally savvy and craves new ways to get closer to our club and players, which is why we aim to create sustainable and lasting interactions that bring matchday excitement to our millions of passionate fans across the world,” said Oliver Kahn, chief executive officer of FC Bayern.
He added that the club is investing in a long-term digital strategy with Adobe’s breadth of enterprise applications at the core of their technology to deepen how fans engage with the club and to inspire the next generation of fans for years to come.
President of digital experience business at Adobe Anil Chakravarthy mentioned that FC Bayern is at the forefront of transforming the experience for millions of global fans. The partnership will enable fans to celebrate their passion anytime and anywhere.