Qualtrics Launches Qualtrics AI Across Its Three Product Suites

Qualtrics earlier this month introduced new AI capabilities that it says will dramatically increase the ability of organizations to understand and build connections with customers, prospects, and employees.

The new capabilities were unveiled at the annual Qualtrics X4 conference, and will be embedded across Qualtrics’ three product suites, namely XM for Customer Experience, XM for Employee Experience, and XM for Strategy + Research.

Together, they allow companies to better predict customer needs, anticipate and address employee attrition, and custom-craft experiences and automatically put feedback into action.

Qualtrics AI

According to Qualtrics, companies often struggle to uncover meaningful insights from the overwhelming amount of data they collect across siloed customer channels and operations.

By leveraging AI to deeply understand and address the needs of every customer and employee, organizations can build deep connections and loyalty that accelerate revenue growth and reduce operating costs.

The solution is Qualtrics AI, which is best described as an AI-powered suite of capabilities that are deeply embedded into its products. Qualtrics AI harnesses the power of generative AI, machine learning, and the latest in natural language processing to provide new purpose-built capabilities for experience management.

• For instance, the Qualtrics Assist AI agent allows everyone in an organization to get deeper and actionable insights into the customer and employee experience by asking simple, natural-language questions about their feedback through an interactive dashboard. Crucially, it can automatically trigger actions and workflows based on proven XM data and methodology to improve experiences and inform decisions by predicting trends and simulating business impact.
• Conversational feedback uses Qualtrics AI to analyze survey responses and generate personalized follow-up questions in real-time. Qualtrics uses context from the answers provided to identify incomplete responses and prompt respondents to offer more specific and actionable answers, giving organizations robust customer and employee insights while saving time and resources.

Ultimately, the new Qualtrics AI capabilities are purpose-built for experience management and deliver on the company’s commitment to invest $500 million in AI innovation.

“With the largest database in the world of human sentiment, Qualtrics has a unique and powerful place in the world of AI. In a world where experiences matter, Qualtrics AI and experience management – starting with these innovations – is poised to play a critical role across industries and around the globe.” said Gurdeep Singh Pall, president of AI Strategy at Qualtrics.”

Qualtrics Assist is available in private preview and will be available in public preview in the second half of 2024 while Qualtrics AI-powered conversational feedback capabilities are available in public preview.

Image credit: Paul Mah