Why Digital Experience Needs a Rethink

Before COVID-19 digital experience was part of the CX promise. Today, companies are building the entire marketing and product stack around it as digital experience becomes crucial for revenue and branding. But the shift is not easy and requires companies to ask hard questions on building the right platform and data modernization. Newton Smith, vice president of digital business and technology in Asia and the Middle East at Cognizant offers some insights. To follow Smith’s thoughts on digital experience, data modernization, and data maturity, you can:

Read: Why the Big Fuss About Digital Experience

Download: Data Modernization: The Foundation for Digital Transformation