Decoding the Agentic AI Promise for Marketing

As LLMs begin to capture half of all search traffic, the traditional marketing funnel is being aggressively rewired into a high-speed, automated ecosystem. In this interview, Duncan Egan, Vice President of Enterprise Marketing, APAC and Japan at Adobe, cuts through the noise to show how agentic AI compresses six-month campaign cycles into six-week sprints, turning raw data into hyper-personalized customer journeys at scale. You’ll learn why a unified data foundation is the only thing preventing your brand from becoming invisible in a "generative-first" market.