Empowering CX and Marketing With Agentic AI

Watch Duncan Egan, vice president of enterprise marketing for APAC and Japan at Adobe, dissect the shift from manual marketing to autonomous orchestration, proving that a 0.5% gain in real-time optimization is the new secret weapon for the bottom line. By using their own marketing department as a live laboratory, Adobe reveals how agentic AI acts as a digital conductor — swapping headlines and images mid-campaign based on data, not hunches. Learn how to embed these tools and turn your marketing funnel into a self-optimizing engine that learns as fast as your customers change.