Hong Kong consumers demand both convenience and security from their mobile apps but remain undecided when asked to choose either.
The surprising conclusion comes from a regional study The Curve of Convenience – the trade-off between security and convenience, commissioned by F5 Networks and conducted in partnership with YouGov, surveyed over 3,700 respondents across seven regions in the Asia Pacific, including 400 from Hong Kong.
Twenty-seven of respondents from Hong Kong are on the fence when asked to choose between security and convenience, the most significant number for Asia Pacific countries.
Hong Kong consumers do regard security as a chief concern. Forty-seven said that they prioritize security over convenience, while 42% look for a more secure experience.
But when asked to choose between security and convenience, Hong Kong consumers are mostly undecided.
According to the report, the percentage (27%) is not only more massive than the average 19% across Asia Pacific countries, but also shows that Hong Kong consumers are not concerned about protecting their digital hygiene.
Only 25% of respondents said that they would stop using an app when data security is compromised.
"Apps today are transforming the way consumers interact with products and services, as they provide a special, personalized environment for businesses to engage with users,” Michael Mak, General Manager of Hong Kong and Macau, F5 Networks said in a press release.
“Our study shows that more consumers in Hong Kong are unable to choose between security and convenience, compared to the rest of Asia Pacific. It is critical that businesses understand where their customers stand on the Curve of Convenience to deliver the right user experiences,” he added.