As the industry turns increasingly to blockchain to battle ad fraud, the technology has the power to change the industry.
Insuring against damages caused by cyber attacks is a big growth area. But it is proving hard to insure for risks that are often impossible to quantify.
This part of the security market is expected to grow at 23.1% CAGR with BFSI firms taking the lead in adoption of data-centric security solutions.
China ranks second only to the US as the largest source of global threats, while location spoofing is an Asia-Pacific headache for cross-border transactions.