How leading brands are winning customers by mapping their customer DNA.
With B2B customers expecting the same as their B2C counterparts, B2B marketers need to embrace digitalization in new ways. ABM offers an alternative.
Singaporeans love watching online video. But this new report shows that their habits are impacting TV and other broadcast media markets.
The investment is allowing staff to reduce time-wasting repetitive work and focus on what really matters.
Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.
New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.