The new capabilities allow digital marketers to gain a holistic view of their brand reputation across various channels, while allowing them to target their audience better.
AI, omnichannel optimization, O2O and other retail data-driven features fueled the latest Singles' Day bonanza. A Forrester study showed that the mash-up was a smash hit.
FSI firms are sitting on gold mines of data. However, turning data into actionable information requires more than just deploying the right products. Open data platforms, accompanied by change management initiatives, can help.
